Write killer content that speaks to your audience

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If you want to create a successful blog and business on the internet then you are going to need to write awesome content for your audience. It's not just about writing content that is of value - it's so knowing about what your audience wants.

I have multiple web sites and blogs and even though the basic principles are always the same, the content for the sites are not. Let's take ZacJohnson.com and BloggingTips.com, for example. They are very close in nature, but if I were to always write about WordPress and blogging on ZacJohnson.com then my audience would not find as much value in the content. The same thing can be said for BloggingTips.com-if I were to always write about social marketing or how to create pay per click ad campaigns.

The best way to know what your audience is looking for is to determine what types of content on your blog get the most views and comments. Tutorials, reports and case studies are always going to be most some of the successful posts on a blog and this is because people love to learn how to do stuff and see real life results.

Every day I get asked the same old questions about what types of blogs people should create. The "make money blogging" and "how to blog" niche is extremely saturated. There are many different bloggers who write the same articles and content on how to start a blog and talk about the best WordPress plugins, and it's a good bet that your traffic doesn't find any value in these posts. Instead you should be putting a creative twist on your content and provide information on topics and tasks that haven't been discussed a million times.

An excellent way for you to come up with new and catchy ideas for your site is to get active on social networks. There are millions of users in free blogging and internet marketing groups on Facebook and they are all talking about different topics every day. Lot's of these discussions are on what hot in the industry right now. You can thus ask these audiences what type of content they would like to see and have them contribute with their comments and ideas as well.

In addition to using Facebook and Twitter for new content ideas, you should also be utilizing these social networks to grow your blog following. Through the use of a Facebook fan page and Twitter account, you can start to accumulate new followers every day and have your blog updates sent right to their social network feeds. This is a great way to automate the process and expand your reach in the process.

While optimization of your content is important, you shouldn't make all of your content around the focus of "how can I make money with this". Content IS and ALWAYS will be KING, but the makeup of the content is the value that people find in your content. Some of the best blogs in the world have never spent a dime on SEO or advertising and have become what they are today because they focused on creating amazing and killer content. Take the time and effort to create amazing content for your audience and it will continue to work for you for months and years to come.

I am blogging on behalf of Visa Business and received compensation for my time from visa for sharing my views in this post, but the views expressed here are solely mine, not visas. Visit http://facebook.com/visasmallbiz to take a look at the reinvented Facebook page: well sourced by Visa Business. The page serves as a space where small business owners can access educational resources, read success stories from other business owners, engage with peers, and find tips to help businesses run more efficiently. Every month, the page wants to introduce a new theme that focus will on a topic important to a small business owner's success. For additional tips and advice, and information about Visa's small business solutions, follow @VisaSmallBiz and visit http://visa.com/business.

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